Campaign Overview

Californians have shown time and time again that they want commonsense protections for animals, the environment, and food safety. Now they’re expressing support for Prevent Cruelty California, a modest measure to protect the most abused animals in the pork, veal, and egg industries.

This measure will prevent farm animals from being crammed into cages so small they can hardly move an inch. The measure will also ensure that food items sold in California are compliant with these modest standards. Major companies like Walmart and McDonald's are already implementing similar standards. And yet, agribusiness lobbyists are still fighting these common-sense, moderate regulations.

Prevents animal cruelty

This measure will prevent the cruel confinement of farm animals, which is why the The Humane Society of the United States and California veterinarians support it. Science shows that pigs, chickens, and cows are intelligent, social animals. But on some industrialized factory farms, they’re locked in cages so small they can barely move. Independent animal welfare experts agree that this causes physical and mental suffering.

Improves food safety

This measure will eliminate unsafe products from the California marketplace. Cramming tens of thousands of animals into tiny cages promotes the spread of disease. That’s why the Center for Food Safety endorses the measure. Numerous studies show that Salmonella-the leading cause of food poisoning-related death in America-is more common in cage facilities than cage-free farms.

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Protects the environment

This measure would protect rivers, air, and public health. Factory farms that confine farm animals in cages produce enormous amounts of concentrated waste that’s often contaminated with antibiotic residue and other dangerous chemicals. Factory farms are a leading cause of air and water pollution.

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Promotes responsible farming

This measure will help promote responsible farming. Responsible California family farmers know the importance of treating animals with respect. And better animal welfare tends to mean better conditions for farm laborers.

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Establishes modest sales standards

This measure would ensure that substandard, inhumane, and unsafe products from these cruel confinement systems aren’t sold in California. Economic analyses from the ag industry itself show that it would cost only about a penny or two more penny per egg to go cage-free, something the largest retailers are already doing. In fact, McDonald’s is going 100% cage-free and says it won’t raise its prices even a penny. 

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